Client Perspectives (sensitive passages excised)
Viewing the World Through a Different Lens
Barry Schwartzblatt, Director,
Consumer & Market Insights, Beverages &Vitality Americas - Unilever
© Barry Schwartzblatt 2007 --
© Barry Schwartzblatt 2007 --
"View the world (of consumer culture) through a unique set of systems and principles..."
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Deeper & Unique Insight via a Cultural Anthropologist
Barry Schwartzblatt, Director,
Consumer & Market Insights, Beverages &Vitality Americas - Unilever
© Barry Schwartzblatt 2006 --
© Barry Schwartzblatt 2006 --
On Anthropology and Business
Uses of Anthropology
© Tom Maschio 2005 --
"What are Some Important Uses of Cultural Anthropology for Advertisers and other Business Types? Let's take the example of soap."
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Metaphor, Anthropological Insight, and the Advertiser's Art of Persuasion
© Tom Maschio 2005 --
"The advertiser is a maker, a manufacturer of meaning, as is an artist. Both must be masters of metaphor before they can be considered successful."
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