New Guinean Commerce pic

Maschio
Consulting

Applied Cultural Anthropology for Business

Services

Ethnographic research for pitch projects: Work done for advertisers during account pitches. The advertiser commissions from four to eight ethnographic interviews looking for creative insights and analogies to base his strategy on. Some successful recent pitches we have worked on are Chiat Day NY's pitch for VOIP (Vonage) and Publicis NY's pitch for Talbot's.

National ethnographic projects: Ethnographic research carried out in multiple American markets.

International ethnographic projects: Ethnographic research carried out in international markets

Focus Group individual interviews: 45 to 50 minute individual interviews in focus group settings

Focus Groups

Retail Projects:
  1. Projects that have as their focus understanding of consumer shopping habits
  2. Projects in the service of retail space design