Elke McAlteer, Project Manager
Elke G. McAteer has worked as a project manager for over 15 years. She worked at Wolf/Altschul/Callahan in NYC for 9 years and at Plaza Research in Paramus, NJ for 6 years. For Maschio Consulting she has specialized in recruiting ethnographies, indepth interviews (carried out in focus group facilities) and focus group recruiting. Elke is known for thoroughness, speed and extreme competence.
Over the past few years she has worked with Maschio Consulting on the range of studies - for:
Medical anthropology/pharma: Pneumonia Vaccinations
Leisure/play: bicycling/bicycling brands
Vacation/leisure: Cruise vacations - cruise vacation lines
Convenience foods: for the Hot Pockets portfolio brands
Weight Loss: for Slim Fast and Weight Watchers
Finance: for Citibank
Health and Super foods: for Unilever
Personal hygiene products - toilet tissue: For DDB and Georgia Pacific
Womenıs fashion: for Talbots
Food - Salad Dressing: for Unilever and Wishbone